L'Oreal Paris Hair Expertise: Join Me in the Sulfate-Free Revolution!

I was recently given a ground-breaking education on one of our everyday-use products. What I learnt is so important for our well-being that I've got to share. Learn the truth about what's actually in your shampoo!

Did you know? 

Myth: Suds in shampoos help to ensure my hair is fully cleansed.

Fact: The suds do cleanse your hair, but perhaps more than you want them to. These rich foamy shampoos can be over-drying and lead to unhealthy tresses.

Sulfates, the foaming agent found in most hair care products that makes shampoo turn into a thick lather in the shower. 

What are sulfates?
...the lathering truth about sulfates in your shampoo.

Sulfates = Harsh detergents

Sulfates are cleaning agents (detergents) and you'll find them in most industrial and home cleaning products, such as: 

- Engine degreasers
- Floor cleaners
- Bike cleaners
- Oven cleaners
- Car wash soaps
- Bubble bath products
- Your shampoo

Sulfates causes:

- Scalp irritation
- Pronounced hair loss
- Dry hair problems
- Breaking brittle hair
- Split ends

The main aim of sulfates are to completely encapsulate dirt and all oils, including the good ones so that water can wash it away. In fact, sulfates are actually used as the baseline standard irritant for sensitive skin, meaning that all other irritants to the skin are tested against it. 

Sulfates can be absorbed through the hair fiber, skin and scalp. When that happens, it is very difficult to completely remove the foaming agents even after washing the hair, leading to sulphate deposits in hair and scalp

To be honest, I'm not usually the most savvy and educated consumer. I've only been starting to cultivate the habit of reading the ingredient list on products and am slowly starting to find out what's good and bad for you, and what to avoid. Having been recently educated about the harmful effects of sulphates and the harsh truth of most shampoo and hair care products in the market, I am astounded that these products are even allowed to go on shelves in the stores. Although you may think that shampooing the hair is usually quick and only a brief exposure, do think about the cumulative effect of the sulphate deposits in your hair and scalp, and how long-term exposure is going to seriously damage your well-being. I, for one am not going to run the risk of ruining my mane and well-being after this education on sulphates!

What to do now? 

Alternative: Use a sulfate-free shampoo

Introducing: L’Oréal Paris Hair Expertise

L’Oréal Paris, recognized by women worldwide as the leading expert in hair care, zeroed in quickly on this 'sulphate in shampoo' problem by providing premium sulfate-free options for consumers. L’Oréal Paris Hair Expertise is one of the first affordable, high-quality ranges with a 100 per cent sulfate-free ingredient list!  

Sulfate-Free Can Still Be High-Performance

To prove that sulfate-free hair care products can still be effective and provide high-performance, L’Oréal conducted a research with Republic Polytechnic's Centre for Innovation and Enterprise to test the effectiveness of the L’Oréal Paris Hair Expertise system.

The system was tested against both traditional mass non-conditioning shampoos and a high-end Salon brand system containing shampoo, conditioner and hair mask. 

This qualitative research focused on smoothness and detangling - the top hair concerns for Singaporean women. The results showed that the L’Oréal Paris Hair Expertise system performed 16 times better than the non-conditioning shampoo and two times better than the expensive salon brand, at an average of 7.72 seconds, with more consistent results than the other two. 

I was sent the EverSleek range (for frizzy and damaged hair) from the L’Oréal Paris Hair Expertise system to try and I decided to do my very own short mini experiment to see if it was true!

This is what I did:

1. Shampoo and condition my hair with my usual salon brand system. 
2. Towel dry my hair after getting out of the shower.

3. Use a regular comb to run through from the top of my head to the ends of my hair and time how long it takes for the comb to run through. 

Time taken for comb to run through hair with salon brand system: 5.6sec

Amount of hair fall after that 1 run through my hair with salon brand system. (Please excuse me for this icky picture!)

I repeated the same steps with the EverSleek shampoo and conditioner.

1. Shampoo and condition my hair with L’Oréal Paris EverSleek
2. Towel dry my hair after getting out of the shower.

3. Use a regular comb to run through from the top of my head to the ends of my hair and time how long it takes for the comb to run through. 

Time taken for comb to run through hair with L’Oréal Paris EverSleek: 3.8sec

It took 8 secs faster to run the comb through my hair with L’Oréal Paris EverSleek as compared to my usual salon brand system. It was easier to comb through my hair and my hair felt softer and smoother.

More importantly, check out the hair fall after the use of L’Oréal Paris EverSleek!!! There was only 1 tiny strand of hair fall as compared to the small clump in the above picture!! This made me most happy because my hairstylist and I have noticed my hair thinning over the years and hair fall has increasingly become a concern of mine. I drop soooo much hair everytime I wash and comb my hair everyday, it was getting kinda scary. 

Already I notice lesser hair fall shampooing and conditioning with L’Oréal Paris EverSleek in one wash. This run-through-comb-in-the-hair experiment has shown that indeed I am dropping less hair!! Yipeeeee! 

If you're also wondering, I did not get a less satisfying experience from shampooing my hair with a sulphate-free shampoo. The shampoo still lathered up (with the infusion of botanical oils!) and my hair still felt clean from the wash.

About the EverSleek range:

The L’Oréal Paris Hair Expertise range contains four different ranges for all hair types and needs, the EverSleek range is perfect for hair that is frizzy and damaged due to hair styling or colouring. The lack of sulfates, as well as silicones and parabens mean that your hair will be softer and silkier for longer, with its infusion of botanical Argan Oil, Olive Oil and Sunflower Oil. Your scalp will also be protected from the buildup of sulfates, helping to restore its natural moisture to a healthy level, leading to smoother hair right out of the head. The dense foam, while different to the touch, is the proof that sulfates are gone from the formulation, and ensures that hair is still cleansed deeply, without the elimination of essential scalp oils or moisture.

About the rest of the L’Oréal Paris Hair Expertise range:

However, if you want to try out the recent rainbow hair trend, don’t give up, because L’Oréal Paris Hair Expertise has you covered with the EverPure line that is formulated especially for coloured hairThe natural botanical infusions of rosemary, mint and juniper are milder on the scalp as well as the hair strands, leading to longer- lasting colour and a healthier scalp!

With its patented Bio-Ceramide Complex, the L’Oréal Hair Expertise EverStrong range helps to reduce hair fall. Perfect for the Singapore weather, where wind and pollution can damage hair, EverStrong repairs the damage made to hair by using a ceramide + a cationic polymer to strengthen hair

Instead of getting rich foam in the shower but leaving with dry hair, L’Oréal Hair Expertise EverCrème line is formulated without these sulfates to ensure that you leave the shower with intensely moisturized hair. With an ultra-gentle formula rich in Omega 3 and 6, the 3 Botanical Oils (Apricot Oil, Grapeseed Oil and Camelina Oil) combine to penetrate the hair surface, providing nutrients for long lasting hydration, while also coating the surface of hair for ultimate smoothness and manageability. 

L’Oréal has created a microsite just for sulphate education and guess what? I'll be helping you along in this education!   

Join me in the Sulphate Hunt Down here! - http://bit.ly/12cgvWV 



Chanel Pearl Earrings

Condition: Brand New

Asking Price: $400

Comes complete with dust bag and box.

Chanel Tri-Fold Wallet (L-Portefeuill Rab + Gousset)

Condition: Brand new

Asking Price: $1,250
REDUCED TO: $1,000

Comes complete with box and authenticity card.

Do drop me an email at jeneen.goh@gmail.com for all enquiries or purchase!



Dirty Dancing the Musical

It's been a week since I've watched Dirty Dancing and the song, Hungry Eyes from the soundtrack is still going repeat mode on my playlist.

Gushcloud (thank you!) gave us tickets for this stage version of the classic 1980s film and I asked my friend Karen, whom I know is a huge Dirty Dancing fan along. She's probably only watched the movie like about 20 times. 

Dirty Dancing tells the story of Baby, a young girl from a wealthy family who dreams to be part of the Peace Corps. During summer vacation, she travels to a resort with her family. This resort employs dancers to give residents dance lessons and to also entertain them at the in-resort shows. Baby falls for the lead dancer, Johnny Castle and her parents disapprove because of the social inequality between them. This is a story about a young girl's coming of age and about her finding who she is.

Johnny Castle, played by understudy Luigi Vigliotti and Baby, played by Bryony Whitfield.

Always a fan of dance musicals, Dirty Dancing did not fail in the dance segments with their strong leads and ensembles. Most of the songs from the soundtrack were also sung live. I especially enjoyed watching Penny, played by  Milla De Biaggi. Her technique, style and flair is extremely impressive and she's such a joy to watch. 

Penny, whom in my opinion stole the show.

Us, Gushcloud bloggers after the show. We were lucky to be invited backstage for a tour after. 

Here's us in the Green Room. The Green Room functions as a venue for actors not required on stage and is a waiting area and lounge before/after/during a performance. No one really knows why the Green Room is called, the Green Room. Rumours have it that the first such waiting room was painted green?

We ran into Baby backstage! 

Props and costumes all laid out nicely, ready for the next show. Quick change during the show all happens extremely fast, so everything needs to be placed perfectly in place. Such as in the 1st picture with the pink and blue skirt. You can imagine the actors hopping in and their dressers pulling up the skirt quickly.

Here's the stage manager pointing to where the band is seated during the show. 

 Wardrobe area for individual actors.

Stage manager explaining to us that all details down to zippers and buttons were followed as closely as possible to those available and used during the 1960s.

'The' red dress worn by Penny. The quick change is so fast that often times, the dressers had to cut off the strings at the back that held the dress up to remove the dress in time. The wardrobe mistresses have to prepare loads of extra strings for the lace-up back. 

 Some wigs worn by the actors.

Part of the backstage.

 More retro props.

Here's us on-stage. The stage was a lot smaller than how it looked from the audience. This stage version of the film tried to mimick the many scene changes in the film with the use of multi-media effects, which I thought was really creative, brilliant and really stood out. 

Final picture on-stage.

Thank you for the wonderful experience Gushcloud! :) 

Dirty Dancing will be playing at the Marina Bay Theatres till 16th June.
Get your tickets at sistic or from the MBS website!